frito-lay variety packs back-to-school
ASK: Build a campaign for back-to-school that speaks to families in a breakthrough way during a cluttered timeframe.
IDEA: The Snackable Notes campaign was inspired by families that write notes to each other in their lunches. We wanted to make something as simple as a note easy for all families while also doing good for families in need, especially when going back-to-school. This campaign include custom chip bags with a space to write a note. Each note shared online would act as a donation to Feed the Children.
Back-to-School Kick-Off Event: FLVP partnered with Feed the Children to give back to families in need in LA
