FRITO-LAY VARIETY PACKS GET SPOTTED

IDEA: Halloween night is a time for frolicking, costumes and fun but can also be a safety concern for families trick-or-treating. To make sure everyone’s lil’ monsters stayed visible on Halloween night we created a reflective trick-or-treat bag.
ASK: Build a 360 campaign to promote the limited-edition reflective bag while tying to the national in-store packaging

For the Get Spotted campaign, we created the Frito-Lay Variety Packs reflective trick-or-treat bag sold as a limited-edition item on Amazon.

The Get Spotted campaign extended on a national retail level with Halloween-thematic packaging that included a buy/get overlay for reflective stickers to be used while trick-or-treating. On the microsite for sticker redemptions, we also included costume and trick-or-treating tips for families to stay safe on Halloween night.