ORB SPORT Launch Content

ASK: Create broadcast and social content to launch the new ORB Sport Smart Mouthguard leveraging NFL running back Bijan Robinson and Ice Hockey Pro Hilary Knight.
ROLE: Lead AD from start to finish on this broadcast-level launch content called, “My Why” alongside copywriting partner, Issac Lippe and the talented director, Louis Browne. As part of the broader launch campaign called, “WE ARE THE NEW GUARD” we partnered with 4x Olympian and PWHL star on the Boston Fleet, Hilary Knight to create social content. This work was picked up by media in wearable/tech, sports and creative industry categories by Sports Business Journal, Little Black Book, Sports Illustrated, Ads of the World and more.