ORB SPORT SMART MOUTHGUARD SOCIAL

ASK: Launch ORB Sport as a smart wearable brand on Instagram targeting combat and contact sport athletes.
ROLE: Led creative and client teams to establish the ORB Sport brand voice and aesthetic on Instagram. Collaborated with strategy and account leads to develop the internal process for content creation from ideation to execution. Led the creative team on the day-to-day for always-on social content. Increased followers x10 while on the account and expanded the brand beyond Instagram to Facebook, X, and TikTok.