Papa Murphy’s Social
ASK: Bring Papa Murphy’s social presence back to life and expand to TikTok. Increase engagement on Instagram, Facebook and Twitter (X) among Millennial families.
ROLE: Beyond having too much fun playing content creator, I led the development of the team’s social process and structure as well as IAT partnerships with production counterparts including leading ideation, content shoots and creative development. Check out the TikTok account for the best representation of the work we delivered in partnership with White Pants Agency. Accounts saw record breaking growth in targeted KPIs during the duration we ran organic social (Q1 2022 - Q2 2024).
a few of my favorite statics…
