Papa Murphy’s Social
ASK: Expand Papa Murphy’s social presence to TikTok and increase engagement on Instagram, Facebook and Twitter (X) among Millennial families.
ROLE: Beyond having too much fun being a content creator, I led the development of the team’s social process and structure as well as IAT partnerships with production counterparts including leading ideation, content shoots and creative development. Check out the TikTok account for the best representation of the work we delivered in partnership with White Pants.
a few of my favorite statics…
