THE IDEA: Triple Pepp first launched in 2020 as an LTO pizza and it was an instant hit. In fact, it developed a bit of a cult following with a very avid fan on social that kindly reminded us of how amazing the Triple Pepp pizza was. So when we learned that this fan favorite was to return we knew we needed to do something extra special for our best fan… Evan.
THE WHAT: We developed a gorilla style campaign to troll our favorite troll to let him and others know that the Triple Pepp was back. We followed this up by rewarding him with a year’s worth of Papa Murphy’s and gave a discount to anyone also named Evan on launch day.
TOUCH POINTS: Social, OOH, Experiential
HIGHLIGHTS: Stunt earned national pick ups from ADWEEK and AgencySpy as well as multiple local news outlets.
Stunt Recap on TikTok